<!DOCTYPE html>
<html>
<head>
<meta charset="utf-8">
<title>帮助文档中心</title>
<link rel="stylesheet" href="https://doc.916au.com/wp-content/themes/doc/style.css" type="text/css">
</head>
<body>
<div class="wiki-wrap clearfix">
<div class="wiki-nav" id="wikiNav">
<div class="menu-%e5%b8%ae%e5%8a%a9%e4%b8%ad%e5%bf%83-container">
<ul id="menu-%e5%b8%ae%e5%8a%a9%e4%b8%ad%e5%bf%83" class="nav-list clearfix">
<li id="menu-item-326" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-326"><a>快速浏览平台业务</a>
<ul class="sub-menu">
<li id="menu-item-308" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-308"><a href="https://doc.916au.com/?p=306">平台安卓业务</a></li>
<li id="menu-item-1159" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1159"><a href="https://doc.916au.com/?p=1157">免费活动汇总</a></li>
<li id="menu-item-1163" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1163"><a href="https://doc.916au.com/?p=1161">商业合作汇总</a></li>
</ul> </li>
<li id="menu-item-2132" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2132"><a>重要政策公告</a>
<ul class="sub-menu">
<li id="menu-item-2151" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-2151"><a href="https://doc.916au.com/?p=2148">【重要】关于开发者尽快完成实名认证的通知</a></li>
<li id="menu-item-2034" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-2034"><a href="https://doc.916au.com/?p=2031">移动应用软件适配高API等级公告</a></li>
<li id="menu-item-2139" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-2139"><a href="https://doc.916au.com/?p=2133">APP提交安全评估报告公告</a></li>
<li id="menu-item-2025" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-2025"><a href="https://doc.916au.com/?p=2019">含直播内容APP补充ICP备案公告</a></li>
</ul> </li>
<li id="menu-item-79" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-79"><a>开发者注册和维护</a>
<ul class="sub-menu">
<li id="menu-item-39" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-39"><a href="https://doc.916au.com/?p=35">开发者注册流程</a></li>
<li id="menu-item-1848" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1848"><a href="https://doc.916au.com/?p=1840">开发者实名认证公告</a></li>
<li id="menu-item-1810" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1810"><a href="https://doc.916au.com/?p=1801">开发者违规处罚规范</a></li>
<li id="menu-item-89" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-89"><a href="https://doc.916au.com/?p=87">开发者维护常见问题</a></li>
<li id="menu-item-591" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-591"><a href="https://doc.916au.com/?p=589">开发者账号密码找回</a></li>
<li id="menu-item-820" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-820"><a href="https://doc.916au.com/?p=818">数据信息共享协议</a></li>
<li id="menu-item-1512" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1512"><a href="https://doc.916au.com/?p=1495">开发者协议细则</a></li>
<li id="menu-item-826" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-826"><a href="https://doc.916au.com/?p=824">游戏变更通知</a></li>
<li id="menu-item-1690" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1690"><a href="https://doc.916au.com/?p=1687">豌豆荚老SDK游戏结束合作公告</a></li>
<li id="menu-item-2182" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-2182"><a href="https://doc.916au.com/?p=2180">原豌豆荚开放平台调整通知</a></li>
<li id="menu-item-1739" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1739"><a href="https://doc.916au.com/?p=1735">豌豆荚网盟SDK推广结束合作</a></li>
<li id="menu-item-1132" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1132"><a href="https://doc.916au.com/?p=1129">新平台账号绑定及相关问题</a></li>
</ul> </li>
<li id="menu-item-78" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-78"><a>安卓应用提交和维护</a>
<ul class="sub-menu">
<li id="menu-item-142" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-142"><a href="https://doc.916au.com/?p=140">应用收录规则</a></li>
<li id="menu-item-2260" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-2260"><a href="https://doc.916au.com/?p=2231">隐私权限审核规范</a></li>
<li id="menu-item-2124" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-2124"><a href="https://doc.916au.com/?p=2102">新广告法审核规范</a></li>
<li id="menu-item-44" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-44"><a href="https://doc.916au.com/?p=40">应用提交流程</a></li>
<li id="menu-item-96" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-96"><a href="https://doc.916au.com/?p=94">应用认领流程</a></li>
<li id="menu-item-410" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-410"><a href="https://doc.916au.com/?p=407">应用下架/删除流程</a></li>
<li id="menu-item-107" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-107"><a href="https://doc.916au.com/?p=104">应用管理常见问题</a></li>
<li id="menu-item-2095" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-2095"><a href="https://doc.916au.com/?p=2084">免费申请电子版权</a></li>
</ul> </li>
<li id="menu-item-304" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-304"><a>安卓推广大全</a>
<ul class="sub-menu">
<li id="menu-item-66" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-66"><a>福利专区推广</a>
<ul class="sub-menu">
<li id="menu-item-28" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-28"><a href="https://doc.916au.com/?p=18">福利活动规则</a></li>
<li id="menu-item-70" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-70"><a href="https://doc.916au.com/?p=68">福利活动申请流程</a></li>
</ul> </li>
<li id="menu-item-65" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-65"><a>首发推广</a>
<ul class="sub-menu">
<li id="menu-item-52" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-52"><a href="https://doc.916au.com/?p=48">首发规则</a></li>
<li id="menu-item-63" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-63"><a href="https://doc.916au.com/?p=60">首发申请流程</a></li>
</ul> </li>
<li id="menu-item-114" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-114"><a>集分宝推广</a>
<ul class="sub-menu">
<li id="menu-item-115" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-115"><a href="https://doc.916au.com/?p=111">申请规范</a></li>
<li id="menu-item-120" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-120"><a href="https://doc.916au.com/?p=116">申请流程</a></li>
<li id="menu-item-123" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-123"><a href="https://doc.916au.com/?p=121">账务详情</a></li>
<li id="menu-item-129" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-129"><a href="https://doc.916au.com/?p=127">发票申请</a></li>
<li id="menu-item-126" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-126"><a href="https://doc.916au.com/?p=124">退款流程</a></li>
<li id="menu-item-139" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-139"><a href="https://doc.916au.com/?p=137">集分宝托管服务协议</a></li>
</ul> </li>
<li id="menu-item-1645" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1645"><a href="https://doc.916au.com/?p=1628">专题免费自荐</a></li>
<li id="menu-item-444" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-444"><a href="https://doc.916au.com/?p=338">品牌合作</a></li>
<li id="menu-item-804" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-804"><a href="https://doc.916au.com/?p=791">应用发布会</a></li>
<li id="menu-item-359" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-359"><a href="https://doc.916au.com/?p=334">特权活动</a></li>
</ul> </li>
<li id="menu-item-399" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-399"><a href="https://doc.916au.com/?p=369">平台广告合作</a></li>
<li id="menu-item-840" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-840"><a href="https://doc.916au.com/?p=838">豌豆荚设计奖</a></li>
<li id="menu-item-145" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-145"><a href="https://doc.916au.com/?p=143">移动开发服务</a></li>
<li id="menu-item-1657" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1657"><a href="https://doc.916au.com/?p=1648">开发者扶持</a></li>
<li id="menu-item-406" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-406"><a href="https://doc.916au.com/?p=161">联系方式汇总</a></li>
<li id="menu-item-810" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-810"><a href="https://doc.916au.com/?p=807">公司简介</a></li>
<li id="menu-item-1707" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-1707"><a href="https://doc.916au.com/?p=1704">发票信息</a></li>
</ul>
</div>
<!-- <div class="nav-item">
<a class="nav-title" href="javascript:void(0);"></a>
<ul class="sub-nav">
<li>
<a href="javascript:void(0);"></a>
<ul>
<li><a href="javascript:void(0);"></a></li>
</ul>
</li>
</ul>
</div> -->
</div>
<div class="wiki-content">
<p> <br> </p>
<p class="p0" style="text-align:justify;"> <span style="color:#333333;font-size:21pt;font-family:微软雅黑;">广告业务介绍</span><span style="color:#333333;font-size:21pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="text-align:justify;"> <span style="color:#333333;font-size:21pt;font-family:微软雅黑;">目录</span><span style="color:#333333;font-size:21pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#0000FF;font-size:10.5pt;font-family:微软雅黑;"><a href="https://doc.916au.com/?p=827#yi">一、推广业务简介</a></span><span style="font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <a href="https://doc.916au.com/?p=827#er"><span style="color:#0000FF;font-size:10.5pt;font-family:微软雅黑;">二、推广实现形式</span></a><span style="font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="font-size:10.5pt;font-family:微软雅黑;">· </span><a href="https://doc.916au.com/?p=827#1"><span style="color:#0000FF;font-size:10.5pt;font-family:微软雅黑;">展示广告</span></a><span style="font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="font-size:10.5pt;font-family:微软雅黑;">· </span><a href="https://doc.916au.com/?p=827#2"><span style="color:#0000FF;font-size:10.5pt;font-family:微软雅黑;">精准广告</span></a><span style="font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="font-size:10.5pt;font-family:微软雅黑;">· </span><a href="https://doc.916au.com/?p=827#3"><span style="color:#0000FF;font-size:10.5pt;font-family:微软雅黑;">自选搜索关键词广告</span></a><span style="font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="font-size:10.5pt;font-family:微软雅黑;">· </span><a href="https://doc.916au.com/?p=827#4"><span style="color:#0000FF;font-size:10.5pt;font-family:微软雅黑;">网盟广告</span></a><span style="font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="font-size:10.5pt;font-family:微软雅黑;">· </span><a href="https://doc.916au.com/?p=827#5"><span style="color:#0000FF;font-size:10.5pt;font-family:微软雅黑;">排名规则</span></a><span style="font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="font-size:10.5pt;font-family:微软雅黑;">· </span><a href="https://doc.916au.com/?p=827#6"><span style="color:#0000FF;font-size:10.5pt;font-family:微软雅黑;">收费方式</span></a><span style="font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <a href="https://doc.916au.com/?p=827#san"><span style="color:#0000FF;font-size:10.5pt;font-family:微软雅黑;">三、推广业务特点</span></a><span style="font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#0000FF;font-size:10.5pt;font-family:微软雅黑;"><a href="https://doc.916au.com/?p=827#si">四、推广业务咨询</a></span><span style="font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <br> </p>
<p class="p0"> <a name="yi"></a> </p>
<p class="p0"> <span style="color:#333333;font-size:12pt;font-family:微软雅黑;">一、推广业务简介</span><span style="color:#333333;font-size:12pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">豌豆荚是中国最具人气、活跃度最高的「应用搜索及发现平台」,也是中国移动互联网领域最懂应用的创新企业。豌豆荚不仅能让用户搜索到超过 230 万不重复的应用和游戏,凭借享有声誉的「豌豆荚设计奖」等栏目帮助用户发现高质量的长尾应用;还能通过「应用内搜索」技术聚合应用内的内容,整合应用的能力,帮用户找到应用中的视频、音乐、壁纸等内容。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">豌豆荚推广服务以豌豆荚手机客户端和 PC 客户端为推广平台,将您的产品推荐给用户,有效地帮您提升装机量,并带来良好的品牌效应。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"><br> </span> </p>
<p class="p0"> <a name="er"></a> </p>
<p class="p0"> <span style="color:#333333;font-size:12pt;font-family:微软雅黑;">二、推广实现形式</span><span style="color:#333333;font-size:12pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">豌豆荚提供「展示广告」、「精准广告」、「自选搜索关键词」、「网盟广告」四种投放形式,您可以根据需求进行选择,在后台完成操作。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#333333;font-size:10.5pt;font-family:微软雅黑;">· 展示广告:通过在豌豆荚手机客户端和 PC端的推广位来投放。</span><span style="color:#333333;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#333333;font-size:10.5pt;font-family:微软雅黑;">· 精准广告:通过所属的分类以及系统智能关键词来进行投放。</span><span style="color:#333333;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#333333;font-size:10.5pt;font-family:微软雅黑;">· 自选搜索关键词:通过创建自选搜索关键词来进行投放。</span><span style="color:#333333;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#333333;font-size:10.5pt;font-family:微软雅黑;">· 网盟广告:通过第三方嵌入豌豆荚移动广告 SDK进行投放。</span> </p>
<p class="p0" style="margin-left:18pt;"> <a name="1"></a> </p>
<p class="p0" style="text-align:justify;"> <span style="color:#333333;font-size:12pt;font-family:微软雅黑;">展示广告</span><span style="color:#333333;font-size:12pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 包括首页、应用/游戏精选、新用户推荐、豌豆猜四种推广位,豌豆荚会根据用户特点在合适的推广位上进行广告推荐</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 需要统一设置「展示推广」的出价系统根据出价及产品质量得分进行排名,每个推广位按照排名的先后顺序依次展示;</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 展示广告具体信息请参考</span><a href="http://developer.916au.com/ads/tuiguangwei/"><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">推广位资源介绍</span></a><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="text-align:justify;"> <a name="2"></a><span style="color:#333333;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="text-align:justify;"> <span style="color:#333333;font-size:12pt;font-family:微软雅黑;">精准广告</span><span style="color:#333333;font-size:12pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 精准推广是由分类广告位和智能关键词合并而来;</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 这些用户的使用积极性会比普通用户更高,您可以统一设置「精准推广」的出价;</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 精准广告具体信息请参考</span><a href="http://developer.916au.com/ads/tuiguangwei/"><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">推广位资源介绍</span></a><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"><br> </span> </p>
<p class="p0" style="text-align:justify;"> <a name="3"></a> </p>
<p class="p0" style="text-align:justify;"> <span style="color:#333333;font-size:12pt;font-family:微软雅黑;">自选搜索关键词广告</span><span style="color:#333333;font-size:12pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 区别与精准广告中的系统智选关键词,您可以自行添加一些品牌词、竞品词和搜索热词单独投放;</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 自选搜索关键词广告具体信息请参考</span><a href="http://developer.916au.com/ads/tuiguangwei/"><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">推广位资源介绍</span></a><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"><br> </span> </p>
<p class="p0" style="text-align:justify;"> <a name="4"></a> </p>
<p class="p0" style="text-align:justify;"> <span style="color:#333333;font-size:12pt;font-family:微软雅黑;">网盟广告</span><span style="color:#333333;font-size:12pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 推广位独立于豌豆荚客户端之外,展现在第三方嵌入豌豆荚移动广告 SDK 的 app 上的广告位置;</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 网盟推广下载量非常大,下载单价低,由于接入 SDK 媒体质量参差不齐,激活转化效果较其他广告形式低;</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">· 网盟广告请参考</span><a href="http://developer.916au.com/ads/tuiguangwei/"><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">推广位资源介绍</span></a><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:18pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"><br> </span> </p>
<p class="p0" style="text-align:justify;"> <a name="5"></a> </p>
<p class="p0" style="text-align:justify;"> <span style="color:#333333;font-size:12pt;font-family:微软雅黑;">排名规则</span><span style="color:#333333;font-size:12pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">排名规则适用于展示广告和精准广告,排名参数决定排名先后顺序。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">排名参数 = 出价 × 产品质量得分;</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">出价:您愿意为获得一个产品下载所支付的金额,出价可以随时更改;</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">产品质量得分:豌豆荚推广系统根据用户的行为、产品质量等综合参数自动生成。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"><br> </span> </p>
<p class="p0" style="text-align:justify;"> <a name="6"></a> </p>
<p class="p0" style="text-align:justify;"> <span style="color:#333333;font-size:12pt;font-family:微软雅黑;">收费方式</span><span style="color:#333333;font-size:12pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">不管是展示广告还是精准广告,均按照竞价的 CPD (Cost Per Download)进行收费,豌豆荚的用户进行一次有效的下载(点击下载并下载完成)之后,我们会进行扣费。 每一次广告下载的扣费金额,采用二价扣费策略,即以后一位(指在广告系统内部排序中后一位的广告)的出价为基础,进行加权综合计算的扣费机制。 广告的实际扣费会根据您的广告点击率、后一位的出价和点击率综合计算得出。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">在此种计费机制下:每一次下载的实际扣费金额将小于您在后台的出价金额,因此您无需担心出价过高而频繁调整单价。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"><br> </span> </p>
<p class="p0" style="text-align:justify;"> <a name="san"></a> </p>
<p class="p0" style="text-align:justify;"> <span style="color:#333333;font-size:12pt;font-family:微软雅黑;">三、推广业务特点</span><span style="color:#333333;font-size:12pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">无需排期,随时进行推广</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">完成打款流程后,便可在后台进行自助推广,不用担心排期问题;</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">预充值模式,款项全部用于推广</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">您的预付款将全部用于广告投放,我们不收取任何其他的费用。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">严格去重,保证投放效果</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">严格的去重机制,去除无效的点击下载,保证您的投放效果实实在在。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">账户可控,把握投放节奏</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">通过设置日预算的方式控制每日的花费,把握投放时间和节奏。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">数据透明,方便随时查看</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">后台开放推广产品各项数据,您可以通过数据分析用户下载行为,不断优化推广效果。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"><br> </span> </p>
<p class="p0" style="text-align:justify;"> <a name="si"></a> </p>
<p class="p0" style="text-align:justify;"> <span style="color:#333333;font-size:12pt;font-family:微软雅黑;">四、推广业务咨询</span><span style="color:#333333;font-size:12pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">付费推广过程中遇到的任何问题,您都可以通过以下任意一种方式联系我们:</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">电话联系</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">拨打座机 010-6295 0032 与豌豆荚广告小组联系,我们的工作时间为:周一至周五上午 10:00-下午 6:00(北京时间)</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">提交工单</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">点击页面底部的「请求帮助」按钮,填写我们的问题表单,并选择「付费推广、购买广告」类型进行提交,建议留下您的电子名片,我们会在一个工作日内答复您。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">发送邮件</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p class="p0" style="margin-left:54pt;"> <span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;">o 将您的问题描述清晰,发送邮件至 promotion@916au.com ,建议留下您的电子名片,我们会在一个工作日内答复您。</span><span style="color:#808080;font-size:10.5pt;font-family:微软雅黑;"></span> </p>
<p> <br> </p>
</div>
</div>
<script type="text/javascript">
var oNav = document.getElementById('wikiNav'),
fEach_list = function(oList, fCallback) {
for (var i=0; i<oList.length; i++) {
if(fCallback) fCallback(oList[i]);
}
},
fClear_active = function(oParent, sTarget) {
var oParent = oParent || oNav,
aList = [],
oTagsList = oParent.getElementsByTagName('ul'),
oTagsA = oParent.getElementsByTagName('a');
for (var i=0; i< oTagsA.length; i++) {
if (!oTagsA[i].href) aList.push(oTagsA[i]);
}
if (sTarget == 'ul') {
fEach_list(oTagsList, function(oTag){
if (oTag.className && oTag.className.indexOf('active') > -1) {
oTag.className = oTag.className.replace('active', '');
}
});
}
if (sTarget == 'a') {
fEach_list(aList, function(oTag){
if (oTag.className && oTag.className.indexOf('active') > -1) {
oTag.className = oTag.className.replace('active', '');
}
});
}
},
fAdd_active = function(oParent) {
var oList = oParent.childNodes;
fEach_list(oList, function(oTag){
if (oTag.tagName && (oTag.tagName.toLowerCase() == 'a' || oTag.tagName.toLowerCase() == 'ul')) {
oTag.className += ' active';
}
});
};
// 打开选中
var fOpen_current = function () {
var bCurrent = false,
oLi = oNav.getElementsByTagName('li'),
oA = oNav.getElementsByTagName('a'),
fRepeat_parent = function(oTarget) {
if (oTarget.parentNode.className.indexOf('sub-menu') > -1) {
fAdd_active(oTarget.parentNode.parentNode);
fRepeat_parent(oTarget.parentNode.parentNode); // 往上遍历
}
},
fRepeat_li = function() {
fEach_list(oLi, function(oTag){
if (oTag.className.indexOf('current-menu-item') > -1) {
bCurrent = true;
fRepeat_parent(oTag);
}
});
};
// 先查找有没有当前选中项
fRepeat_li();
// 没有选中项 默认选中第一个链接
if (!bCurrent) {
var bSetCurrent = false;
fEach_list(oA, function(oTag){
if (!bSetCurrent && oTag.href) {
bSetCurrent = true;
oTag.parentNode.className += ' current-menu-item';
fRepeat_li();
}
});
}
}
fOpen_current();
// 绑定事件
oNav.onclick = function(ev) {
var ev = ev || window.event,
target = ev.target || ev.srcElement;
window.event ? ev.cancelBubble = true : ev.stopPropagation(); // 阻止冒泡
if (!target.href) {
var oLevelNodes = target.parentNode.childNodes;
fEach_list(oLevelNodes, function(oTag){
if (oTag.tagName && (oTag.tagName.toLowerCase() == 'a' || oTag.tagName.toLowerCase() == 'ul')) {
if (oTag.className.indexOf('active') > -1) {
fClear_active(oTag.parentNode, oTag.tagName.toLowerCase());
} else {
fClear_active(oTag.parentNode, oTag.tagName.toLowerCase());
oTag.className += ' active';
}
}
});
}
}
</script>
</body>
</html>